// cambridge leisure
May 2004 signals the opening of Cambridge's first major leisure development. The mixed-use development will comprise of a 120-bed hotel, a 562-space multi-storey car park, a leisure building with a cinema, bowling alley and a health and fitness suite, together with several restaurants and bars. Adrenaline worked in partnership with Januarys Commercial Agency, Absolutely Fabulous PR and Turnstone Estates to create an integrated campaign to promote commercial opportunities available on the park to retail and leisure firms nationwide.
'The project has proved to be a great success, with all ten retail and leisure tenants already confirmed. Adrenaline delivered a campaign that generated a huge amount of interest in the development and gave us all the tools we needed to promote it effectively to prospective firms.
'We selected Adrenaline as our partner agency after being wowed by their creative work and impressed with their in-depth knowledge of our industry. I knew from the beginning that we were speaking the same language'.
Will Mooney, Januarys Commercial Agency.
Adrenaline set out to capture the essence of Cambridge life in a fresh design working across on and offline activities including national press advertising, brochures, web site and signage.
The campaign elements included:
// Brand development
// A new website with content management system
// Banner adverts
// National trade press adverts
// Project brochure
// Large format signage