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A winning team for SOS Children's Villages official World Cup Campaign
While the world's eyes are focused on a small but all-important area of turf, superstar England forward Wayne Rooney is showing that it's still possible to make a big difference – even if you’re cheering from the sidelines. In conjunction with FIFA, Wayne has been supporting the charity SOS Children's Villages in their campaign to establish six new villages in 2006, giving hundreds of orphaned and abandoned children a new family home.
'6 villages for 2006' - the official charity campaign of the 2006 FIFA World Cup – aims to raise funds for new SOS Children's Villages in Brazil, Mexico, Nigeria, South Africa, Ukraine and Vietnam, and enable vulnerable children to grow with love, respect and security.
The campaign involves a whole range of football themed fundraising events, and to help get its vital message across SOS Children’s Villages has called upon the expertise of Cambridge and Peterborough based design agency Adrenaline Creative, which has put Wayne on thousands of its promotional flyers across the UK.
Adrenaline is also producing the charity's official brochure for World Orphan Week in October 2006. The publication includes real-life stories of children whose lives have been transformed by SOS Children’s Villages, and features contributions from Wayne Rooney and from BBC News Presenter George Alagiah.
Adrenaline Creative founder Andrew Ashworth said, "We are proud to have been chosen to work on such a high profile campaign once again and feel confident that this year’s World Orphan Week will raise an even greater level of awareness and much needed funds to further the charity’s important work across the globe."
SOS Children's Villages provide long term loving care for 60,000 children in over 450 villages in 125 countries around the world. The villages are made up of family homes where SOS Mothers provide love, guidance and the security the children need for their sound development. In addition the charity operates outreach programmes to help a further 800,000 children in the surrounding areas.
World Orphan Week takes place 2 - 8 October 2006
